Hummel International Sport & Leisure A/S, commonly known as Hummel (stylized hummel), is a German-founded Danish manufacturing company of sportswear brand based in Aarhus. It is owned by Thornico. The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esports teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.
The company was founded in 1923 by Max Albrecht Ludwig Messmer and his father Michael Messmer under the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world. Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.
Being one of the oldest sportswear brands in the business with roots in football and handball, Hummel has previously been worn by football teams such as Real Madrid, Red Star Belgrade, Tottenham Hotspur, Aston Villa, Sunderland, Benfica and the Danish national team.
Historical logo
The Hummel logo is a stylized bumblebee, as Hummel is German for "bumblebee".
Sponsorships
The following teams and association are currently sponsored by Hummel:
Association football
National teams
- Bahamas
- Denmark
- Lithuania
- Puerto Rico
- U.S. Virgin Islands
- Greenland
Non-national representative teams
Club teams
Basketball
National teams
- Tunisia
Club teams
- Spain
- Lenovo Tenerife
Paddle Sports
National Federations
- Great Britain
- British Canoeing (Olympic & Paralympic Canoe, Kayak & Extreme Kayak GB Teams)
Handball
National teams
- DR Congo
- Egypt
- Iran
- Lithuania
- Montenegro
- Netherlands
- North Macedonia
- Norway
- Romania
- Serbia
- United States
Club teams
Rugby Union
Club teams
- Wasps
- Agen Rugby
Rugby League
National teams
- Great Britain Rugby League Lions
- Brazil (female)
Club teams
- Wigan Warriors
- Wakefield Trinity
- Hull FC
Rolling hockey
Club teams
- Manlleu
Volleyball
National teams
- Germany
Club teams
- Arago de Sète
- Allianz MTV Stuttgart
- Draisma Dynamo Apeldoorn
- Calcit Volley Kamnik
- Las Palmas
- Panasonic Panthers (From 2024–25 season)
Other
- Super League Referees
Esports
Teams
- Apeks
- Astralis
- beGenius
- Brøndby IF eSport
- FUTWIZ
- Future FC
- PENTA
- RedBull Racing Esports
- Tricked Esport
- Team Vitality
Players
- Genki Morita
Cycling
Teams
- AG2R Citroën Team
References
External links
- Official website
